Modern Contractor
Free live workshop for contractors
Make the content you’re already creating work - without all the extra work.
A free, practical workshop that shows you a simpler way to capture the real moments that help people get to know your business - without scripts or staged shoots.
Live Tuesdays at 6:00 PM ET
Reserve My Free Seat
Johnny Vescio
Modern Contractor
“We put time and money into content. Then it goes nowhere.”
“Your best-performing content may be the part you’re cutting out.”
The workshop shows you how to turn the work already happening around you into content people remember.
What this changes
Content that earns trust before the first call.
A practical way to turn the work you already do into a stronger, more recognizable business.
01
Be remembered before the first meeting.
Help people feel familiar with your business before they ever need to call.
02
Show what it feels like to work with your team.
Let your people, standards, and the way you work speak for themselves.
03
Make the marketing you already pay for work harder.
Ads get the click; your presence gives people a reason to trust it.
04
Create content that keeps working after you post it.
Build a library of real proof and stories you can keep using.
05
Build a content culture your whole team can carry.
Create simple, real content as part of the work you already do - without costly, time-consuming video productions.
The workshop
A simple jobsite capture system
A practical way to find, capture, and use the moments already happening on the jobsite.
1. Notice it
Spot the real moments worth capturing.
2. Capture it
Film naturally, without performing for the camera.
3. Use it
Turn it into content that supports trust, authority, and hiring.
Real reach. Real attention.
1.9 million views in 28 days from real jobsite content - proof that the right stories can earn attention.
YouTube
A recognizable voice in a crowded field.
A look at Modern Contractor alongside established contractor channels - visibility comes from a clear point of view and consistent stories.
YouTube
Turn jobsite moments into an audience.
Consistent, useful content gives people a reason to keep coming back - and a reason to remember your business.
Almost 15m views over 4 platforms.
YouTube · TikTok · Instagram · Facebook
The content system
Four pillars. One recognizable brand.
Every piece of content should have a job. These four pillars give your team a simple way to know what to capture and why.
01
▹
Entertainment
Stop the scroll.
Build the brand.
02
✓
Authority Building
Own your expertise.
Earn their trust.
03
+
Jobs & Hiring
Attract top talent.
Grow your crew.
04
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Products & Offers
Convert followers.
Drive revenue.
Know your message. Own your market.