For tile contractors who know they're worth more than they're charging
Be the Highest Bid.
Still Get the Job.
8 tile contractors accepted in this 4-week intensive
will be primed with the process, method, and templates that I use to win high-end projects with higher prices than my competition.
You're about to submit your bid.
Then it hits you — they're never going to go for this.
So you do what you always do. You knock a little off. Just to be safe.
Then you talk to the customer and you get the dreaded question: can you go any lower?
You know the truth — the price isn't high enough. But you suck it up and do what it takes to get the job.
The job was yours at the higher price.
You just didn't know it.
You've spent years mastering this trade. And somehow the market still treats you and your team like a line item on a spreadsheet.
It's not a pricing problem. It's a product problem and a presentation problem.
You're selling quality. So is every other tile contractor. When everyone's offer is the same, the customer has nothing to compare except the number. Of course they pick the cheapest bid — you gave them no other reason to choose.
And you're showing up like labor instead of showing up as a well-structured, resourceful, and profitable business.
The contractor that wins the jobs with a higher price? He doesn't do better work than you. He didn't even go look at the job. He just knows how to sell his process. I would know...
I Am Him.
The game isn't won during a free site visit before you price, or in how much more "knowledge" you have — it's how you positioned your business, how you presented the project, and how you controlled the sales conversation.
- ▸We show up to every quote as the obvious choice — not one of five options
- ▸We are the highest bid and still get the job
- ▸We stop chasing work and start choosing which jobs are worth our time
- ▸We win jobs without ever setting foot in the house — because our process closes them before the site visit
- ▸We say no to the jobs we don't want and yes to the ones that pay what they should
I'm Johnny Vescio. I run Tile Services Canada and the Modern Contractor Network. 24+ years in the tile industry — from a "No Name" installer to wholesale manager at one of Toronto's main tile distributors to Project Coordinator overseeing 120+ installers at a massive $50M/year residential flooring company.
I quit the flooring company after being forced to lay off 40 of my workers to start my own tile company.
The full story
I began the only way I knew how at the time... Union work. And this is when things took a hard turn.
Here's how it happened
I watched large companies charge whatever they wanted while solo guys with better skills competed on price. Same trade. Same customers. Completely different results.
The difference was never quality. The big company wasn't selling "we do good tile work." They were selling "we're capable, well managed, resourceful. We have a predictable process and we create an easier experience."
I realized I could create that same perception without the overhead. So I rebuilt everything — my offer, my presentation, my process.
This is how
Today I close tile contracts at 30–40% above my competition. Consistently. Not because I'm lucky — because I stopped selling quality and started selling the experience of working with a business.
Small group. Max 8 contractors. Each session gives you something you use on your very next quote. Positioning, sales psychology, how to present like a business, and how to control the conversation from first contact to signed contract.
One-on-one with me. Bring your biggest problem — a quote you lost, a client you can't crack, a pricing question keeping you up at night. You leave with a specific plan.
My actual proposals, pricing, and scope from jobs I've closed at premium rates. Real numbers. Real contracts. See exactly how I structure, price, and win the work — at 30–40% above market.
Nobody in this industry shares this. I am.
Send with every quote to set the professional tone before you ever show up. This document alone changes how the customer sees you before the first conversation.
$19.99 valueEverything you need to position yourself as the expert before you ever talk price. A consultation offer sheet, a fully templated proposal with sample report, and pre-written emails and sales scripts so you know exactly what to say and when to say it.
Private community, future resources, and first access to everything MCN builds next. You're not buying a course. You're joining a network.
Ongoing$19.99 + $249.00 + real awarded quotes + lifetime community + 4 live sessions + private consult
You're paying $1,095 for all of it.
If you're doing $300K a year, you're about to add 20% to your bottom line.
Guarantee.
If you don't win a job at a higher price,
I'll coach you privately until you do.
I'm not interested in taking money from tile contractors who don't get results. I've watched this industry do that for long enough.
- You're still learning the trade
- You're not ready to invest in your business
- You think you know everything you need to know
- You believe "the tile industry is ruined"
- You're not willing to show up and change
- You're going to bid against me on the next project
I am only taking 8 of you.
I want killers that want to change the industry, not pleasers that watch it go by.
That's It.
This is the first time I'm opening this up. The group stays small because this only works when I can give each person direct attention.
Enrollment closes April 1st. 8 spots. When they're gone, they're gone.
$1,095 today. $60,000 back this year.
